TorontoStarts logo white

TorontoStarts presents “Why Buyer Personas Matter” with Mark Evans.A look at how to create buyer personas and align it with the buyer’s journey. Get a better picture of your customers and how prospects interact with your brand through the different parts of the funnel: awareness, consideration, decision, advocacy.Why do Buyer Personas matter?How do we create and validate them?What do Buyer Personas look like?How you use them?Mark Evans is the principal with ME Consulting, which helps fast-growing B2B technology companies drive more leads and customer engagement through brand positioning, strategic planning, and amazing content.Mark is the author of Marketing Spark, a book that provides entrepreneurs with strategic and tactical guidance to embrace the power of story-driven marketing.He blogs at markevan.ca/blog and publishes a weekly newsletter that features curated content about marketing and sales.Find Past Videos here Startup Launch Online Series Check out TorontoStartsJoin The Startup Book Club, Get the Books, Get access to The Book Club Discussion GroupStaring A Business in Ontario: A Resources Guide For Entrepreneurs, Startups, and Scaleups

Shortcode could not be rendered

RECENT POSTS

[tcb_post_list query=”{‘paged’:1,’filter’:’custom’,’related’:|{||}|,’post_type’:’post’,’orderby’:’date’,’order’:’DESC’,’posts_per_page’:’3′,’offset’:’1′,’no_posts_text’:’There are no posts to display.’,’exclude_current_post’:|{|’1’|}|,’queried_object’:{‘ID’:10368,’post_author’:’1′,’post_type’:’post’},’sticky’:|{||}|,’rules’:|{|{‘taxonomy’:’post’,’terms’:|{|’10368’|}|,’operator’:’NOT IN’}|}|}” type=”grid” columns-d=”3″ columns-t=”2″ columns-m=”1″ vertical-space-d=”20″ horizontal-space-d=”20″ ct=”post_list-43451″ ct-name=”Image & Text 07″ tcb-elem-type=”post_list” pagination-type=”none” pages_near_current=”2″ css=”tve-u-172c706255c” vertical-space-t=”30″ element-name=”Post List” vertical-space-m=”15″ horizontal-space-m=”0″ article-tcb_hover_state_parent=”” total_post_count=”235″ total_sticky_count=”0″ posts_per_page=”3″ featured-content=”0″ disabled-links=”1″ article-permalink=”|{|tcb-article-permalink|}|” no_posts_text=”” class=” article-class=’tve_evt_manager_listen tve_ea_thrive_animation tve_et_mouseover tve_anim_sweep_to_bottom’ ][tcb_post_list_dynamic_style]@media (min-width: 300px){[].tcb-post-list #post-[tcb_the_id] []{background-image: linear-gradient(rgba(0, 0, 0, 0.27) 0%, rgba(0, 0, 0, 0) 100%), url(“[tcb_featured_image_url size=medium]”) !important;}}[/tcb_post_list_dynamic_style]

[tcb_post_published_date date-format=’F j, Y’ date-format-select=’F j, Y’ link=’0′ rel=’0′ show-time=’0′ target=’1′ time-format=” time-format-select=’g:i a’ type=’published’ inline=’1′]

[tcb_post_title css=” link=’1′ rel=’0′ target=’0′ inline=’1′ static-link='{“className”:””,”href”:”https://torontostarts.com/2020/06/18/how-to-connect-with-your-customers-with-nyima-gyalmo/”,”title”:”How To Connect With Your Customers with Nyima Gyalmo”,”class”:””}’]

Read More[/tcb_post_list]

🔥 Wait! Your Startup Moment is Slipping Away! 🔥

🚀 $15 Early Bird Tickets for May 2 Startup Investor Drinks – Ends Friday at Midnight 🎟️🥂