# TorontoStarts SEO page improvement workbook

Companion: https://torontostarts.com/startup-and-small-business-marketing/

## Choose one existing page
URL:
Reader and question:
What they should be able to do after reading:
Search query or intent:
Search Console baseline period, impressions, clicks and CTR (if available):

## Inspect the page
Does the title describe the answer?
Does the opening answer the main question?
Which claims need current primary sources?
Which practical example, comparison or exercise is missing?
Which internal link helps the reader's next step?
Are canonical, indexability and structured data consistent with the visible page?
Are images descriptive, appropriately sized and accessible?
Is the page usable on a phone and with keyboard navigation?

## Choose one change
Problem:
Proposed change and evidence:
Expected reader benefit:
Primary action:
Implementation date:

## Measure after publication
Compare similar periods and consider seasonality and other changes.
Review period:
Impressions, clicks, CTR and primary-action counts:
What changed for readers:
Next action:

Search rankings and AI citations cannot be guaranteed by a checklist.