NEED TO GENERATE NEW BUSINESS CONCEPTS?
July 27 - LET'S DO THIS
Goal: To come up with a large number of innovative ideas and inspire participants with disruptive cases, future tech and trends and opposite thinking
WHO SHOULD PARTICIPATE?
Anyone can and should participate in an ideation session from time to time.
Innovation projects work best when there is a multi-disciplinary team driving the venture, the same goes for ideation sessions. Try to get a good mix of technical and commercial profiles from different business units in the room.
Tip: Involve your clients - this can be particularly powerful in a B2B context.
READY TO GENERATE NEW BUSINESS IDEAS?
There is noting quite so empowering as allowing people to be creative and come up with the next innovative idea
IDEATION WORKSHOP AGENDA
- 9:00 Introduction & Warm-up
- 9:30 Opposite Thinking
- 10:30 Break
- 10:45 Tech & Trends
- 12:30 Lunch
- 1:15 Analogy Thinking
- 2:00 Selection
- 2:45 Break
- 3:00 Concept development
- 4:00 Pitching
- 4:45 Wrap-up
4 Golden Rules of Ideation
ideation •
n, the formation of ideas or concepts
In the corporate environment, “Ideation” defines the generation of new ideas and concepts to solve specific problems, either problems that your customers or clients are facing (thus creating business concepts for new products and services that your organization can provide them with), or problems that your organization is experiencing (thus resulting into improvements in the internal structure or processes).
In both these scenarios, you’ll need to gather the right set of people from your organization to build awesome new ideas for your team to take action on.
NEED TO GENERATE NEW BUSINESS CONCEPTS?
LET'S DO THIS
Where does Ideation stand in the Innovation process?
Innovation doesn’t start with ideation. Ideation unveils its full potential as innovation process only once you have a problem that is worth solving. In other words, coming up with new ideas (value propositions of new services or product) is pointless, if you’re ideating over problems that are not relevant for your audience.
if you already have a specific problem (in the form of an “How Might We” statement) at hand. If not, you can go through a “problem exploration” phase to define a clear problem worth solving.
READY TO GENERATE NEW BUSINESS IDEAS?