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Start getting Best-in-class Results from optimization

The Conversion Optimization Masterclass will teach you the methodologies and processes needed to get more wins and bigger wins.

You will develop in-depth knowledge in conversion optimization (driving growth without spending more) and learn processes that you can replicate across any web property

  • Improve your skills in conversion optimization, UX, and web analytics
  • Understand what works on websites, and what doesn’t
  • Develop better A/B testing ideas that win more often
  • Connect with and learn from peers around the world
  • Get insights from the pros that will help you grow your business
  • Learn a systematic, repeatable process

    True conversion optimization is not about guesswork or running random tests. It’s a process. It’s what separates wannabes from conversion pros. Amateurs think in terms of tactics, while the pros uncover the real issues by following a proven methodology.

    After this program, you’ll be able to systematically identify all the places where a website is leaking money, figure out exactly why, create data-backed hypotheses, run tests for learning, and improve your customer theory.


    Master conversion research

    80% of CRO results come from research. You’ll learn all about qualitative and quantitative research – topics like digital analytics, mouse tracking, eye tracking, and user testing

    Become a pro at testing

    You will learn about proper testing statistics, managing the testing process, and A/B testing strategies that get results.

    Optimization goals

    “optimization” is the discipline of applying advanced analytical methods to make better decisions. Under this framework, business goals are explicitly defined and then decisions are calibrated to optimize those goals. The methodologies have a long record of success

    Statistical learning

    Ensuring results are repeatable by employing a wide array of statistical methodologies. Variable selection, validation testing, simulation, control groups and other techniques together help to distinguish true effects from chance events.

    The Conversion Rate Optimization Masterclass Training Program 

    This is a comprehensive conversion optimization training program that will give you the skills and know-how to deliver consistent revenue gains on any website you work on.  Conversion rate optimization is a system for increasing the percentage of visitors to a website that convert into customers

    Get access to ​Conversion Optimization Secrets 


    Become an expert in Website Conversion Rate Optimization. Master the art of a systematic, repeatable framework that consistently increases conversion rates on landing pages, microsites, and entire websites

    CRO Masterclass

    Boost Your Website’s Conversion Rate

    What Startup Coach Students are saying:


    anyone launching a business should take this course

    Whether you’re new to – or a veteran of – online marketing, Craig Major’s Growth Hacking Course is full of cutting edge tips, tricks, and (of course) hacks to build your brand into an empire.  Craig brings an incredible depth of industry experience into his course, for pennies- comparatively. It’s really a no brainer: anyone launching a business should take this course.


    neel patel klippers Conversion rate optimization Toronto

     the session was amazing 

    I had a chance to attend your growth hacking workshop, i would like to say that the session was amazing there were a lot of things to know about and to work on. Now i really have a great insight on how growth hacking should be conducted when you are working in a start up with minimum fund but expect maximum results. I would really recommend the workshop to any one who has a start up or are starting out with an idea.


    Conversion Rate OptimizationMasterclassOverview

    Conversion rate optimization seeks to increase the percentage of website visitors that take a specific action (often submitting a web form, making a purchase, signing up for a trial, etc.) by methodically testing alternate versions of a page or process.  

    In doing so, businesses are able to generate more sales without investing more money on website traffic, hence increasing their marketing return on investment and overall profitability.



    Optimizers need to know a lot about a lot. This covers the fundamentals one needs to know before optimizing anything.


    Conversion Research

    Assess current situation, collect and evaluate data, identify problems and opportunities.


    Testing Strategies

    What to test? How to prioritize? How to run tests? When to stop tests? How to analyze results?


    Optimization Strategies Optimization is more than just testing. You need to know every aspect of the full customer journey before you can influence it.

    Craig Major //  Instructor

    The Startup Coach runs the largest startup community in Canada, is the host of the Startup Talk, Toronto’s Startup Podcast, and runs the Startup Launch Accelerator program.  Craig has mentored over 500 startups, and helped over 20,000 through TorontoStarts educational programs and events. 

    He is Toronto’s Growth Hacker, Entrepreneur mentor, and prolific speaker on product market fit and startup growth.

    Craig Major, The Startup Coach

    Join Over 3,000 Happy Customers

    irene yeung lash therapeutics conversion rate optimization

    After literally the second slide…I had gotten the value of what I paid.

    After literally the second slide of Craig’s powerpoint presentation of his ‘Growth Hacking’ workshop, I already felt I had gotten the value of what I paid. Either I’m that great of a learner – or his shit is legit.  His presentation was intense and fully packed with immediately useful tips – literally every slide had a point or message.. there was no filler. My brain is so amped and I feel super motivated to apply some of the techniques presented about.. I can’t wait to see the results for my business!!


    by far the most informative and relevant.

    Thank you very much for an insightful seminar! I’ve attended several similar seminars and yours’ is by far the most informative and relevant.


    amall samji - craft tapp Conversion rate optimization Toronto

    it was awesome! 

    I attended the growth hacking crash course with Craig and it was awesome! It was a very open environment as he encouraged us to bounce ideas off each other which was very effective. I would definitely recommend this course to anyone seeking to grow their business or take it to the next level. The three hours go by way too quick so be sure to take advantage and more importantly take notes!!

    Amaal Samji  //  Co-Founder  Craft Tapp

    The Best Time to Start Getting More Conversions is Now!

    Get more sales and bigger wins through optimization and testing

    Start Selling More

    Boost Your Website’s Conversion Rate



    100% Satisfaction Guarantee

    You are fully protected by our 100% Satisfaction-Guarantee. If you don’t increase your conversion rates within 3 months of implementing the tools and techniques in this course, just let us know and we’ll send you a prompt refund.

    Craig Major, The Startup Coach

    Copyright 2019, TorontoStarts

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