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The StartUP Book Club

Welcome To StartUP Book Club with TorontoStarts.  Every month we’ll be reading a new book that is educational, inspirational and has helped many entrepreneurs.  We cover a wide variety of disciplines that a startup must know deeply.  From business models and lean startup to raising capital and marketing, building your community and more.

Once a month we will meet online and discuss the content, main points, and how to apply the concepts to your business.  Experts will be invited to attend to walk us trough their insights and help with the discussion.


How can the Startup Book Club benefit entrepreneurs?

Reading is just a hobby for many entrepreneurs. It tends to get left out in the hustle and bustle of running a startup.  However, reading itself can help enhance communication skills, reduce stress, improve mental agility and improve your focus and concentration. This is exactly where the Startup Book Club comes in.

The Startup Book Club encourages reading through social interaction with people on the same wavelength. Connecting you with  founders, entrepreneurs, visionaries, hustlers, disruptors, hackers and incurable risk-takers, who are continuing to grow and hone their skills. You can build a network of valuable contacts while you learn more as a group. Allowing users to interact with The Startup Book Club with like-minded peers through our facebook group.

The Startup Book Club book choices and discussion topics revolve around setting up, and scaling up a successful business with limited resources, as well as other setbacks entrepreneurs often face. Books are recommended and discussed on a monthly basis through our online community, and live on video, encouraging all participants to give their individual take on how to set up and run a successful startup in a wide range of industries.

Joining the Startup Book Club will not only help you polish your reading skills and exercise your brain but can also help you achieve success as a professional. Join us

Improve Your Skills

Reading enhances communication skills, reduce stress, improve mental agility and improves your focus and concentration. This is exactly where the Startup Book Club comes in.

Exercise Your Brain

Joining the Startup Book Club will not only help you polish your reading skills and exercise your brain but can also help you achieve success as a professional

Build Your Network

Connecting you with founders, entrepreneurs, visionaries, hustlers, disruptors, hackers and incurable risk-takers, who are continuing to grow and hone their skills. You can build a network of valuable contacts while you learn more as a group.



Join Startup Book Club

Startup Book Club Books 2020

The Lean Startup:

How Today’s Entrepreneurs Use Continuous Innovation

to Create Radically Successful Businesses

September 19, 2020 

Startup Book Club Book

Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched. The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on “validated learning,” rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute.

Blue Ocean Strategy, Expanded Edition:

How to Create Uncontested Market Space and Make the Competition Irrelevant

October 17, 2020 

Startup Book Club Book

In this perennial bestseller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renee Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, BLUE OCEAN STRATEGY, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors but from creating “blue oceans”–untapped new market spaces ripe for growth.


How to Make Your Brand Impossible to Resist

November 21, 2020 

Startup Book Club Book

How can your brand become impossible to resist? Master marketer Sally Hogshead reveals the surprising answers, providing readers with a framework to fascinating anyone.The word “fascinate” comes from the Latin word fascinare, meaning “to bewitch or hold captive so others are powerless to resist.” Fascination is the most powerful force of attraction, drawing customers into a state of intense focus.  With Hogshead’s latest research on the science of fascination. Combining original case studies with award-winning copywriting experience, she gives you the exact words you need to capture the attention of a distracted world.

Purple Cow:

Transform Your Business by Being Remarkable

December 19, 2020 

Startup Book Club Book

In Purple Cow Godin launched a movement to make truly remarkable products that are worth marketing in the first place. Through stories about companies like Starbucks, JetBlue, Krispy Kreme, and Apple, coupled with his signature provocative style, he inspires readers to rethink what their marketing is really saying about their product. In a world that grows noisier by the day, Godin’s challenge has never been more relevant to writers, marketers, advertisers, entrepreneurs, makers, product managers, and anyone else who has something to share with the world.

Delivering Happiness:

A Path to Profits, Passion, and Purpose

January 16, 2021 

Startup Book Club Book

Zappos CEO Tony Hsieh shares the different lessons he has learned in business and life, from starting a worm farm to running a pizza business, through LinkExchange, Zappos, and more. Fast-paced and down-to-earth, DELIVERING HAPPINESS shows how a very different kind of corporate culture is a powerful model for achieving success-and how by concentrating on the happiness of those around you, you can dramatically increase your own.

Startup Book Club Books 2021

The 10X Rule:

The Only Difference Between Success and Failure

January 2021

Startup Book Club Book

With The 10X Rule , you’ll learn to establish the amount of effort needed to guarantee success and ensure that you can continue operating at this level throughout your life. Most people desire success and have great ideas but they come up short on the amount of action required to get their lives to the exceptional levels they deserve. Four degrees of action exist, and in order to achieve your dreams, you must learn to operate at the fourth degree of action: Massive Action. The 10X Rule will dissolve fear, increase your belief in yourself, eliminate procrastination, and provide you with an overwhelming sense of purpose. The 10X Rule compels you to separate yourself from everyone else in the market—and you do that by doing what others refuse to do. Stop thinking in terms of basic needs, and start aiming for abundance—in all areas of your life.

Sell or Be Sold:

How to Get Your Way in Business and in Life

February 2021

Startup Book Club Book

Whether it’s selling your company’s product in the boardroom or selling yourself on eating healthy, everything in life can and should be treated as a sale. And as sales expert Grant Cardone explains, knowing the principles of selling is a prerequisite for success of any kind.In Sell or Be Sold, Cardone breaks down the techniques and approaches necessary to master the art of selling in any avenue. You will learn how to handle rejection, turn around negative situations, shorten sales cycles, and guarantee yourself greatness

The First 90 Days, Updated and Expanded:

Proven Strategies for Getting Up to Speed Faster and Smarter

March 2021 

Startup Book Club Book

The First 90 Days, Michael D. Watkins offers proven strategies for conquering the challenges of transitions – no matter where you are in your career. Watkins, a noted expert on leadership transitions and adviser to senior leaders in all types of organizations, also addresses today’s increasingly demanding professional landscape, where managers face not only more frequent transitions but also steeper expectations once they step into their new jobs.By walking you through every aspect of the transition scenario, Watkins identifies the most common pitfalls new leaders encounter and provides the tools and strategies you need to avoid them. You’ll learn how to secure critical early wins, an important first step in establishing yourself in your new role. Each chapter also includes checklists, practical tools, and self-assessments to help you assimilate key lessons and apply them to your own situation.

Startup CFO:

The Finance Handbook For Your Growing Business

April 2021 

Startup Book Club Book

Having good financial management is critical to the survival of startups and small and medium businesses. Unfortunately, financial management is often an overlooked aspect for many entrepreneurs. This leads to an increased risk in a business failing due to financial constraints or unforeseen pitfalls.It’s intended that this book can be learning material for many different people and businesses, regardless of your stage or financial experience. We cover the basics of business finance and specifically how these functions apply to growing businesses. We also discuss the different focuses a CFO holds and how these roles help navigate the scaling of businesses.

The Tipping Point:

How Little Things Can Make a Big Difference

May 2021 

Startup Book Club Book

The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products


The Story of Success

June 2021 

Startup Book Club Book

Malcolm Gladwell takes us on an intellectual journey through the world of “outliers”–the best and the brightest, the most famous and the most successful. He asks the question: what makes high-achievers different?His answer is that we pay too much attention to what successful people are like, and too little attention to where they are from: that is, their culture, their family, their generation, and the idiosyncratic experiences of their upbringing. Along the way he explains the secrets of software billionaires, what it takes to be a great soccer player, why Asians are good at math, and what made the Beatles the greatest rock band.

Join The Startup Book Club

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