StartupTalk
The people behind
the companies.
Founder interviews with Craig Major, The Startup Coach.
Hear how founders build, find customers and fund their businesses. The decisions that worked, the mistakes and the lessons worth sharing.


10x Revenue Exit
Discover actionable insights for achieving a 10x Revenue Exit through strategic scaling, profitability, and smart bootstrapping.
Conversations with The Startup Coach
Startup Talk shares the stories of founders, investors and operators in Toronto and across Canada. Craig Major asks about the choices behind starting and growing a company.
Explore the interviews
Find a founder, a company or a challenge you recognise.

10x Revenue Exit
Discover actionable insights for achieving a 10x Revenue Exit through strategic scaling, profitability, and smart bootstrapping.
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Product Market Fit with Lauft
Welcome to Episode 217 of the Startup Talk Podcast, where we explore Product Market Fit in a conversation with Graham Wong, Founder and CEO of Lauft. Listen in as the Startup Coach uncovers how Lauft transformed a personal need into a thriv
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Know Yourself – Unlocking Entrepreneurial Potential
Discover how to Know Yourself as an entrepreneur to unlock your potential and overcome challenges in today's startup world.
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Bootstrapping Startups: Growing Without Outside Funding
Discover actionable strategies for bootstrapping startups to grow organically without external funding on Startup Talk
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Exploring Ethical AI
Ethical AI, highlighting how robust guardrails ensure ethical AI remains aligned with business and engineering values.
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Work-life Freedom for Entrepreneurs
In Episode 214 of the Startup Talk Podcast, host The Startup Coach engages in a compelling discussion with Graham Wong, founder and CEO of LAUFT, on achieving work-life freedom for entrepreneurs. The conversation delves into the importance
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Paradox Of Expectations
Welcome to the Startup Talk Podcast episode, Paradox Of Expectations, where Ujwal Arkalgud—a cultural anthropologist and tech entrepreneur—shares his unique journey from building and selling businesses to uncovering the hidden cultural dyna
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Launching and Scaling
: Insights With Richard Nilsson, CEO/Founder of MyPetGo Launching and Scaling is at the heart of this episode as we explore the dynamic journey of Richard Nilsson, CEO/Founder of MyPetGo. In this episode of the Startup Talk Podcast, Richard
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Office Worker Generational Differences
: Insights and Trends from Startup Talk Podcast IntroductionIn this episode of the Startup Talk Podcast, we dive into Office Worker Generational Differences and explore how various generations view and engage with office environments. The c
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Lauft Co-Working: Redefining Urban Workspace Ecosystems
IntroductionIn this episode of Startup Talk Podcast, we explore the dynamic world of Lauft co-working as a transformative element in urban planning and workspace innovation. Our conversation delves into how integrating flexible office space
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Mastering Startup Growth: Identifying Misalignments
Welcome to this episode of the Startup Talk Podcast, where we explore the art of Identifying Misalignments that can hinder early growth and create obstacles in the sales process. In this episode, our Startup Coach and Ujwal Arkalgud dive in
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MyPetGo Long Term Vision
In this episode, we explore MyPetGo long term vision with CEO Richard Nilsson as he outlines an ambitious plan to transform pet care through innovation and strategic partnerships. Richard dives into how focusing on the longevity program, he
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Fostering Purpose Led Teams: Creating Meaningful Work Experiences at iQ Offices
Show Notes:In this episode of the Startup Talk Podcast, we dive deep into the mindset and practices behind purpose led teams at iQ Offices. Kane Willmott, Co-Founder & CEO, explains how his team creates amazing days at work by emphasizing s
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Minimum Sellable Product vs Minimum Viable Product
Minimum Sellable Product: Why It Beats the MVP Approach Minimum Sellable Product is the focus of this episode, where we dive deep into why the Minimum Sellable Product approach outperforms the traditional MVP. In this discussion, our Startu
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AI Business Transformation in the Next 5 Years
How AI is Going to Transform Business in the Next 5 Years – Startup Talk Podcast Ep. 211 AI Business Transformation: The Future of Work and Automation AI business transformation is happening at an unprecedented pace, revolutionizing industr
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Strategic Partnerships with Graham Wong
Welcome to Episode 210 of the Startup Talk Podcast, where we explore Strategic Partnerships with Graham Wong, founder and CEO of Lauft. In this insightful discussion, the Startup Coach dives into how a mutual understanding of each partner’s
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Tension Alignment Framework
: Unlocking Growth Barriers for Entrepreneurs In this episode of the Startup Talk Podcast, we dive into the Tension Alignment Framework to explore how entrepreneurs can identify and resolve growth barriers in their businesses. Through real-
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AI Pet Care: Transforming Veterinary Services
Welcome to our latest episode where we explore AI pet care and its revolutionary impact on pet health and veterinary diagnostics. In this conversation with Richard Nilsson, CEO/Founder of MyPetGo, we dive into how cutting-edge technologies
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AI in Business with ProsperaLabs.ai
AI in Business: Episode 209 of the Startup Talk Podcast AI in Business is front and center in this enlightening discussion from Episode 209 of the Startup Talk Podcast, featuring the Startup Coach and co-founders of ProsperLabs.ai, Ramandee
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Emerging Regulatory Trends with Alex Morsink of Equivesto
In this episode of the Startup Talk Podcast, we dive into Emerging Regulatory Trends shaping the future of securities regulation. The Startup Coach sits down with expert guest Alex Morsink from Equivesto to discuss Ontario’s latest guidelin
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Enhancing Customer Experience: Insights from Graham Wong, CEO of LAUFT
Introduction In Episode 207 of the Startup Talk Podcast, the Startup Coach engages in a compelling discussion with Graham Wong, founder and CEO of LAUFT, about enhancing customer experience. Wong emphasizes the importance of focusing on the
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How to Motivate Return to Office
Motivate Return to Office: Innovative Strategies for Modern Workspaces IntroductionIn this episode, we uncover key insights to motivate return to office. Survey results show that modern workspaces combined with curated food experiences can
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Identifying Hidden Tensions in Startup Sales Calls
Welcome to this episode of Startup Talk Podcast where we delve into the challenges and opportunities of identifying hidden tensions in startup sales calls. In today’s discussion, our speakers share invaluable insights on spotting underlying
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How To Influence Regulatory Policy
with Alex Morsink of Equivesto In this special episode, the Startup Coach welcomes Alex Morsink from Equivesto to discuss how to Influence Regulatory Policy and navigate securities compliance. Learn best practices to safeguard your startup,
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AI Impact on Jobs – Balancing Growth and Workforce Evolution
In this riveting episode of the Startup Talk Podcast, we dive deep into AI Impact on Jobs with ProsperLabs.ai co-founders, exploring how advanced automation shapes the future of work and influences both business growth and the global workfo
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Mastering Your Pricing Strategy for Profitability
IntroductionIn this episode, we dive into the challenges and opportunities of a pricing strategy that balances volume and profit. Our discussion with Ujwal Arkalgud, Cultural Anthropologist & Tech Entrepreneur, explores how to navigate the
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MyPetGo’s $100 Million Pet Tech Investment for Pet Longevity
Pet Tech Investment: Unpacking MyPetGo’s $100 Million Vision for Pet Longevity Welcome to this episode of the Startup Talk Podcast, where we dive deep into a unique pet tech investment opportunity that combines innovative technology with tr
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Earning the Commute – Redefining Office Spaces for the Hybrid Workforce
Welcome to our latest episode on Earning the Commute, where we explore how coworking spaces and dynamic office environments are transforming traditional workplaces. In this discussion, Startup Coach and iQ Offices’ CEO Kane Willmott delve i
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Working with Legal Counsel to Ensure Securities Compliance
In this episode of the Startup Talk Podcast, we explore how startups can work with legal counsel to ensure securities compliance during fundraising. Our guest, Alex Morsink, Managing Director of Equivesto, shares practical tips to navigate
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Avoiding Startup Burnout with Graham Wong from Lauft
Welcome to Episode #202 of the Startup Talk Podcast, where we focus on Avoiding Startup Burnout. In this insightful discussion, the Startup Coach and Graham Wong, Founder and CEO of Lauft, delve into the challenges of entrepreneurial life,
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The Future of Robots and Income
When the Robots Do the Work, How Do People Get Paid? The Future of Robots and Income The Future of Robots and Income, In this thought-provoking episode of Startup Talk Podcast, the Startup Coach dives into the evolving world of automation a
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Improving Product Market Fit
: Strategies for Startup Success Episode OverviewIn this episode, our Startup Coach discusses improving product market fit for startups, diving deep into strategies that align customer expectations with market demands. Listen as expert Ujwa
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Hardware Startup Advice
: Expert Tips from MyPetGo CEO Richard Nilsson Welcome to our podcast show notes featuring hardware startup advice that explores the unique challenges and strategies of launching a hardware-focused venture. In this episode, Richard Nilsson,
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Reporting Compliance with Regulators
– Insights with Alex Morsink of Equivesto Episode Overview In this milestone 200th episode of the Startup Talk Podcast, our Startup Coach dives into the critical topic of Reporting Compliance with Regulators. This conversation is essential
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Exciting AI Advancements with ProsperaLabs.ai
Exciting AI Advancements: Startup Talk Podcast Episode 199 In this episode of the Startup Talk Podcast, we dive into the exciting AI advancements shaping the future of automation and collaboration. ProsperLabs.ai co-founders Ramandeep Lehal
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Navigating Security Regulations in Canada
with Alex Morsink of Equivesto In episode 198 of the Startup Talk Podcast, we delve deep into the complexities of navigating security regulations in Canada with Alex Morsink, Managing Director of Equivesto, an equity crowdfunding platform.
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iQ Offices challenges: Overcoming COVID and Building Community
Welcome to our latest episode where we unpack iQ Offices challenges faced during the pandemic and beyond. In this discussion, our guest shares how iQ Offices challenges were navigated through COVID disruptions, emphasizing the importance of
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Maximizing Business Value Through Profitability
: Insights from Startup Talk Podcast In this episode, we dive deep into the importance of profitability for startups seeking to maximize business value. Our guest, Ujwal Arkalgud, shares insights on how achieving and maintaining profitabili
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What Does the Next Gen Office Worker Look Like?
The AI Advantage: What Does the Next Gen Office Worker Look Like? Episode Summary:In this episode of Startup Talk Podcast, we explore what the next gen office worker looks like with Prospera Labs co-founders Ramandeep Lehal and Bradley Arse
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Public vs Private Funding in Canada
with Alex Morsink of Equivesto In this episode of the Startup Talk Podcast, Alex Morsink, Managing Director of Equivesto, joins us to discuss public vs private funding in Canada. Alex breaks down the differences in regulatory frameworks, re
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Filling an Offering Memorandum in Canada
with Alex Morsink of Equivesto Episode Summary:In this episode of the Startup Talk Podcast, host Craig Asano explores the complexities of filling an offering memorandum in Canada with Alex Morsink, Managing Director of Equivesto, a leading
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The Future of AI in Real Estate and Flexible Workspaces
IntroductionWelcome to our podcast episode on the transformative potential of AI in Real Estate. Today, we delve into how innovative technology is revitalizing flexible workspaces and catalyzing urban growth. Impact of AI in Real Estate on
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Gamifying Pet Health
: Innovative Strategies to Engage Pet Owners Welcome to this episode of the Startup Talk Podcast, where we delve into gamifying pet health to revolutionize pet care and engagement. In this conversation with Richard Nilsson, CEO/Founder of M
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Moving Traditional Industries to AI
– Startup Talk Podcast Episode 194 Guest: Will Zhang, Founder & CEO of Openhouse.aiHost: The Startup Coach Episode Overview In this episode of Startup Talk, we dive into Moving Traditional Industries to AI with Will Zhang, the founder of Op
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The Role of the OSC in Startup Fundraising with Alex Morsink of Equivesto
In this episode of the Startup Talk Podcast, we dive deep into the Role of the OSC in Startup Fundraising with Alex Morsink, Managing Director of Equivesto. Alex shares valuable insights into how the Ontario Securities Commission (OSC) and
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Understanding Startup Fundraising Regulations with Alex Morsink of Equivesto
In this episode of the Startup Talk Podcast, The Startup Coach dives deep into Startup Fundraising Regulations with Alex Morsink, Managing Director at Equivesto, a leading equity crowdfunding platform. Discover actionable insights and strat
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Focus on People – Founder Lessons Learned with Will Zhang
In this enlightening episode of the Startup Talk Podcast, The Startup Coach sits down with Will Zhang, founder of Openhouse.ai, to discuss the key lessons learned throughout his entrepreneurial journey. One central theme stands out: the imp
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Security Exemptions for Startups
with Alex Morsink of Equivesto Episode SummaryIn this episode of the Startup Talk Podcast, The Startup Coach sits down with Alex Morsink, Managing Director of Equivesto, to demystify Security Exemptions for Startups. Discover how equity cro
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Large Quantitative Models with Will Zhang of Openhouse.ai
In this insightful episode of the Startup Talk Podcast, The Startup Coach dives deep into the fascinating world of Large Quantitative Models with Will Zhang, the Co-founder of Openhouse.ai. Learn how these powerful tools are revolutionizing
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Security Regulations Startups Need to Know with Alex Morsink of Equivesto
Show Notes In this insightful episode of the Startup Talk Podcast, host The Startup Coach sits down with Alex Morsink, Managing Director of Equivesto, to discuss security regulations every Canadian startup must understand when raising capit
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Why Startups Need to Verify Accredited Investors
In this episode of Startup Talk, Craig, The Startup Coach, sits down with Alex Morsink, Managing Director of Equivesto, to discuss the critical importance of ensuring that startups verify accredited investors during the capital-raising proc
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How to Bring AI in Traditional Businesses to Life with Will Zhang of Openhouse.ai
In Episode 186 of the Startup Talk Podcast, The Startup Coach speaks with Will Zhang, founder of Openhouse.ai, about the incredible potential of AI in traditional businesses. From real estate to manufacturing, Will shares how artificial int
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How is AI Transforming Homebuilding with Will Zhang of Openhouse.ai
In this episode of the Startup Talk Podcast, The Startup Coach dives into how AI is transforming homebuilding with Will Zhang, the visionary founder of Openhouse.ai. Together, they explore the challenges and opportunities within the homebui
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Scaling from Local to International
Episode 184: Scaling from Local to International with Graeme Pitches Show Notes In Episode 184 of the Startup Talk Podcast, The Startup Coach dives deep into the art and science of Scaling from Local to International with guest Graeme Pitch
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AI Automation in Sales
Episode Summary AI Automation in Sales with Graeme PitchesIn this episode of the Startup Talk Podcast, The Startup Coach dives into the transformative power of AI automation in sales with guest Graeme Pitches. Discover how businesses can st
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Best Inbound Revenue Strategies 2025
Podcast Title: Best Inbound Revenue Strategies 2025: Insights from Graeme Pitches Episode Description:In episode 182 of the Startup Talk Podcast, The Startup Coach sits down with Graeme Pitches to explore the Best Inbound Revenue Strategies
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The Role of AI in Revenue Enablement
Startup Talk Episode 181 – The Role of AI in Revenue Enablement In Episode 181 of the Startup Talk Podcast, The Startup Coach dives deep into the transformative role of AI in revenue enablement with Graeme Pitches. This insightful conversat
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Unveiling Figure 02 : The Future of Humanoid Robots at Work
In this article, we dive deep into Figure 02, a groundbreaking humanoid robot by Figure AI, notable for its sophisticated design and capabilities. The robot represents a significant advancement in industrial automation, blending AI with hum
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The Role of Content Marketing in 2025
Show Notes: Startup Talk Podcast – The Role of Content Marketing in 2025 In this episode of Startup Talk, we dive deep into how content marketing is evolving as we head into 2025 and its crucial role in helping startups build brand awarenes
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The Role of AI in Content Marketing
Show Notes: Episode on “The Role of AI in Content Marketing” In this episode of the Startup Talk Podcast, we dive deep into the evolving role of AI in content marketing and how startups can leverage AI tools to enhance their marketing strat
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