Gamifying Pet Health

Speaker 0: yeah. and let's dive into it a little bit around, you know, this device and, the whole gamification of, you know, health and longevity for your pet. how does that work? what kind of statistics is the homeowner getting that changes his interactivity with the pet? how does that all work?

Speaker 1: right. so as you conduct these daily tasks, right, feeding, walking, doing these chores that we kind of say, look, you know, here is what you're supposed to do, and we hold your hand through that process. every time you log in, kind of conduct these tasks, and some are completely driven by the wearable where the wearable picks up the data and kinda reports on it. but other things you kinda need to do, as well by yourself and kind of manually input. right? and so as you conduct them and you finish them, you get points. the points can be offset for rewards. the rewards can be offset in a sort of shop where you can buy services or physical products. right? and very often, we work with partners, and we white label. we do an end to end solution for them. so that kind of gamification side, you know, what's the value of the reward and what can you do with it? it depends on what their core business is and how they wanna kinda value that. so but we also have kinda my pet go brand where we do it. and, and and and so, you know, essentially, anything that has to do with your pet and pet care, everything can be consolidated and done inside of the app. right? if you need to buy food, you need to talk to a tele vet, you need to schedule a grooming session, you need to store your insurance documentations, we built, like, our own dropbox inside of the journal. you wanna kinda journal on feeding patterns or medication that you're giving because you got an aging pet that's kind of at the back end of the the life cycle, and they need medication. so you can do everything in there, and you can, you know, go completely bananas and do everything if that's your prerogative. but if you just wanna kinda use it for peace of mind and consolidating a couple of things and you wanna go paperless and you wanna keep your, you know, pedigree certificate and microchip information, all of that. you can kinda store that and you use it as you wanna use it. so it's entirely up to the user, i suppose. the gamified portion is is to make it more engaging, like, that you can engage every day. there are things to do, and and it's up to you how you kinda wanna leverage and use that.

Speaker 0: is there some sort of leaderboard competition or groups where i can compete with the owner of the pug down the street to make sure my ipad's getting better exercise and we get more points?

Speaker 1: right. right. yeah. yeah. so we're implementing that you can compete if you got a maltese. like, i got a maltese. i can compete with other maltese. it's not just, you know, in my near community, but but sort of worldwide. right? because our offering works across the globe. so, yeah, they're leaderboards. like like, the gamification will gradually evolve, and i think we need to listen to what the wants and needs are from the users. of course, everybody will say, you know, i want the points to be worth more so i can get more, you know, great stuff. but i think, you know, it's also like how do they want it to like, what type of competitions and, you know, what type of leaderboards do they actually wanna have. so yeah.

Speaker 0: and i would imagine at the same time sharing information among those pet owners as well. oh, i had this problem as well. this is what i did. it helped my dog. that kind of thing.

Speaker 1: sure. i mean, the the community aspect is big. right? and i think, you know, we live in a world where people try to, you know, they wanna kinda try to do it from the comfort of their home, and very much that thing we can facilitate. right? like, when we discover that there is, abnormalities with the data, we then report this to you through a push notification, and and then we give you a next step recommendation. right? so it's like, something is wrong. here's what you can do about it, and here is someone who can help you in your vicinity. and this is when we connect you up to a service provider or a physical product. so now this depends on what the issue pertains to. but the whole notion of what we're doing is, you know, if you are a loving pet parent, but you're time poor, right, and you're a little bit forgetful, i think we forget to take our own meds and our own supplements and vitamins and, you know, we forget to go to the dentist and all of this stuff. like, how are we gonna remember all this stuff for our dog? and so i think we help a lot in in, you know, with that. and we have functions where you can share a data report with a televat on the other end of the line through dynamic links. so you pick a date range and you pick what type of data you wanna share, then instantly you get a hyperlink that can be shared through whatsapp or signal, telegram, or email, whatever you prefer. and as someone clicks on the link, all that data kinda opens up from that date range. and that can be shared with family, friends, your vet, you know, who whoever you wanna share it with. yeah.