September 17, 2024

What Funding Should I Seek Before Going to Investors?

What Funding Should I seek before going to Investors
Startup Talk
What Funding Should I Seek Before Going to Investors?
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Show Notes

What Funding Should I seek before going to Investors
Startup Talk
What Funding Should I Seek Before Going to Investors?
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Show Notes for Episode 161 of the Startup Talk Podcast: “What Funding Should I Seek Before Going to Investors?”

In this episode of the Startup Talk Podcast, we explore the essential question every founder must address: What funding should I seek before approaching investors? This discussion provides valuable insights into the various funding options available to early-stage startups, with a particular focus on non-dilutive funding, government grants, and sector-specific programs that founders should consider before seeking venture capital or angel investment.

Key Topics Discussed:

  1. Bootstrapping and Non-Dilutive Funding:
  • Before approaching investors, it’s critical for founders to explore non-dilutive funding options, which provide capital without requiring equity exchange. This helps founders retain ownership and control over their businesses.
  • Bootstrapping: Using personal savings or business revenue to fund operations is one of the most flexible ways to build a startup. This method keeps founders independent from external pressures early in their journey.
  1. Government Grants and Incentives:
  • SR&ED (Scientific Research and Experimental Development): One of the most advantageous funding programs for Canadian startups working on tech development or innovation. Eligible companies can receive tax credits up to 63 cents on the dollar, which are refundable and can be reinvested into the business.
  • IRAP (Industrial Research Assistance Program): A popular grant program that offers support to tech companies at various stages of development, even pre-revenue startups.
  • Canada Summer Jobs Program: This program offers startups the opportunity to hire interns with 50% of their wages covered by the government. It’s a great option for early-stage companies looking to expand their team without significant financial risk.
  1. Sector-Specific Grants:
  • Founders in industries such as MedTech or AI may find sector-specific funding options. These grants are often more readily available to startups that operate in niche industries.
  • Scale AI is an example of an AI-focused program that provides support to companies working in the supply chain space. However, for pre-revenue startups, there may be challenges, such as needing a customer to sponsor the application.
  1. Challenges for Pre-Revenue Startups:
  • Many funding programs require startups to have been incorporated for at least two years, and in some cases, already generating revenue. This presents a challenge for pre-revenue companies, as they may be ineligible for some of the most significant grants.
  • Early-stage founders should focus on leveraging grants like hiring programs and exploring sector-specific opportunities to build momentum before seeking external investments.
  1. Balancing Dilutive and Non-Dilutive Funding:
  • Founders are encouraged to maximize non-dilutive funding sources before turning to investors for capital. This ensures they maintain equity and control while building the business.

Key Takeaways:

  • Explore non-dilutive funding before seeking investment.
  • Programs such as SR&ED, IRAP, and Canada Summer Jobs can provide substantial financial support but may have complex eligibility and application processes.
  • Sector-specific grants for industries like MedTech and AI are available, though some require customer support or prior revenue.
  • Be strategic about the timing of your fundraising, and use every available resource to extend your runway.

Speaker Contact Information:

1. John Irwin:

• Preferred Contact: LinkedIn

• Canadian Companies book a free assessment for Government Funding  

2. Jeff Hodeman:

• Preferred Contact: LinkedIn

3. Alex Morsink:

• Preferred Contact: LinkedIn

• More resources available at the Equivesto Learning Center 

4. Graeme Barlow:

• Social Platforms: @Graemebarlow on all social platforms, LinkedIn, IG, X  • Website: GraemeBarlow.com

This episode is a must-listen for founders navigating the often complex world of pre-investor funding. Learn how to secure the right funding to keep your startup growing while preserving equity.


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Got a startup story to share? Want to be a guest on the show? Reach out to us at Craig@TorontoStarts.com.

Tune in next time for more insights and actionable advice from experts in the startup ecosystem!

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