Where to Find Investors in 2025
In this episode of the Startup Talk Podcast, we dive into one of the most frequently asked questions by entrepreneurs: “Where to Find Investors in 2025?” The discussion covers a variety of strategies to help founders connect with the right investors, including insights specific to the Canadian startup ecosystem.
Key takeaways from the episode include:
- Social Media as a Tool: Many investors, especially venture funds and angel investors, are actively looking for deals and are quite accessible through social media platforms like Twitter. They’re not hiding – you just need to reach out in the right way.
- Resources and Databases: There are plenty of shared resources, such as lists and databases, that highlight who is investing in what sectors. Angel Investors Ontario is mentioned as a key resource for entrepreneurs in Ontario, providing access to all angel groups in the region.
- Understanding Investor Fit: A crucial point is made about making sure your business fits the criteria of the investors you’re pitching to. For example, small businesses often won’t be considered for angel funding if they don’t match what the investors are looking for. Tailoring your pitch to the right audience is essential.
- Networking and Warm Intros: One of the best ways to secure a pitch opportunity is through a warm introduction. Attending networking events and engaging with people online is critical. The speakers emphasize that cold pitches via social media or email have a much lower success rate.
- Approaching Investors: Rather than immediately asking for funding, it’s recommended to first ask for feedback or advice. Offering something simple, like a virtual coffee, can help build a relationship. The goal is to establish rapport before discussing funding.
- Challenges of Cold Outreach: The speakers highlight the challenges of cold outreach, especially on social media platforms like LinkedIn. With so many entrepreneurs competing for attention, building a more personal connection can make all the difference.
- The Role of Accelerators and Incubators: For early-stage startups, accelerators and incubators can provide invaluable resources. These organizations often accept founders who are pre-revenue, offering an environment that can help accelerate business growth.
This episode provides actionable advice for founders looking to connect with the right investors and build meaningful relationships in the startup ecosystem. Whether you’re based in Canada or the U.S., the insights shared are universally applicable for entrepreneurs at all stages of their journey.
Where to Find Investors in 2025? Key Resources Mentioned:
- Angel Investors Ontario
- Twitter and LinkedIn for investor outreach
Be sure to listen to the full episode to get detailed tips on how to approach investors, build your network, and ultimately secure funding for your startup.
Speaker Contact Information:
1. John Irwin:
• Preferred Contact: LinkedIn
• Canadian Companies book a free assessment for Government Funding
2. Jeff Hoedeman:
• Preferred Contact: LinkedIn
3. Alex Morsink:
• Preferred Contact: LinkedIn
• More resources available at the Equivesto Learning Center
4. Graeme Barlow:
• Social Platforms: @Graemebarlow on all social platforms, LinkedIn, IG, X • Website: GraemeBarlow.com
Follow Us:
- Connect with TorontoStarts and The Startup Coach on Twitter
- Listen to more episodes of the Startup Talk Podcast
Got a startup story to share? Want to be a guest on the show? Reach out to us at Craig@TorontoStarts.com.
Tune in next time for more insights and actionable advice from experts in the startup ecosystem!
Additional Resources
For those looking to dive deeper into the world of tech and entrepreneurship, we recommend checking out the following resources and links:
- Silicon Scoop Podcast – Stay Informed, Stay Ahead!
- Futuretech Podcast – Explore more episodes and stay updated with the latest in technology and innovation.
- Startup Talk Podcast – https://torontostarts.com/startup-talk-toronto-startup-podcast/
- Who Are These Startups Podcast
- Startup Investor Drinks – Join the community and connect with fellow startup enthusiasts and investors.
- TorontoStarts Startup and Entrepreneur Community – Become a part of Toronto’s thriving startup ecosystem.
- Workhaus – Discover flexible workspace solutions for your business needs.
- Work with The Startup Coach – Get expert guidance and mentorship for your startup journey.
