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Introduction to Velocity at University of Waterloo

Velocity at the University of Waterloo is Canada’s premier startup incubator, recognized for its deep-rooted commitment to fostering innovation and entrepreneurship. Positioned at the intersection of academia and industry, Velocity serves as a launchpad for high-growth startups, primarily founded by University of Waterloo students and alumni. With a mission to transform ideas into impactful businesses, Velocity offers an unparalleled ecosystem that nurtures startups in a diverse range of industries, from technology and biotechnology to hardware and sustainability.

Velocity provides startups with critical support, including non-dilutive funding, access to state-of-the-art facilities, and mentorship from experienced entrepreneurs. Its programs focus on helping companies scale rapidly by providing strategic guidance and connections to a global network of investors and industry experts.


Key Focus Areas

Velocity’s impact spans several industries, with an emphasis on tech-driven innovation. By honing its focus on industries poised for disruption, Velocity creates a tailored environment where startups can thrive.

Key Sectors:

  • Technology and Software: This sector includes startups developing software, mobile applications, SaaS products, and cloud-based solutions that streamline operations and provide scalable business models.
  • Biotechnology and Life Sciences: Companies in this field focus on medical devices, healthcare technologies, and biotechnology innovations aimed at revolutionizing healthcare and patient outcomes.
  • Hardware and Robotics: Velocity supports startups creating next-gen hardware, from automation technologies to robotics solutions that are transforming manufacturing, logistics, and other industries.
  • Environmental and Sustainability: With the increasing demand for eco-friendly solutions, Velocity actively supports companies innovating in clean technology and sustainable products.

These diverse focus areas align with current market demands and future trends, ensuring that Velocity startups are well-positioned for success in a fast-changing world.

Explore Velocity’s Focus Areas


Velocity Programs and Services

Velocity offers a range of programs designed to accelerate the growth of startups, catering to founders at various stages of their entrepreneurial journey.

Key Programs:

  • Velocity Incubator: As the flagship program, the Velocity Incubator provides startups with the resources they need to move from ideation to scaling. Participants gain access to office space, funding, and mentorship, with an emphasis on rapid iteration and market testing.
  • Velocity Fund Pitch Competition: A bi-annual event where student startups compete for non-dilutive grants. The competition offers an opportunity for founders to secure early-stage funding, which is often crucial in the initial phases of product development.
  • Velocity Science: This specialized program provides biotech and life sciences startups with lab space, technical resources, and mentorship specific to their field. The program has been instrumental in supporting medical device companies and healthcare innovations.
  • Velocity Health: Focused on healthtech startups, Velocity Health offers guidance on navigating clinical trials, regulatory approvals, and market adoption. Startups in this program receive tailored support to overcome the unique challenges of the healthcare industry.

These programs are designed to provide not just funding, but also the resources and strategic guidance necessary for startups to thrive in competitive markets.

Discover Velocity’s Programs and Services


Success Stories from Velocity

Velocity has been the springboard for several high-profile startups that have achieved global success. These companies showcase the power of Velocity’s programs and mentorship.

Example Success Stories:

  • Thalmic Labs (now North): Originally known for their innovative wearable technology, Thalmic Labs rebranded as North, pioneering smart glasses. The company was later acquired by Google, a testament to Velocity’s ability to cultivate industry-leading innovators.
  • Vidyard: A global leader in video marketing and sales, Vidyard was incubated at Velocity and has since become a dominant force in the digital content landscape.
  • Clearpath Robotics: Specializing in autonomous vehicle technology, Clearpath Robotics has revolutionized the field of robotics. Their journey from startup to industry leader underscores the importance of Velocity’s support.
  • ApplyBoard: As one of Canada’s unicorn startups, ApplyBoard simplifies the international student application process and is now valued at over $1 billion.

These success stories highlight Velocity’s role in nurturing startups from the ideation phase to becoming global industry leaders.

Explore More Velocity Success Stories


How to Apply to Velocity

Whether you’re a student, alumni, or entrepreneur, Velocity offers a clear and accessible application process designed to identify and support high-potential startups.

Steps to Apply:

  1. Submit an Application: Startups can apply online via the Velocity website, outlining their business idea, team, and growth potential.
  2. Initial Screening: Applications are reviewed to ensure alignment with Velocity’s focus on innovation and high-growth opportunities.
  3. Pitch Presentation: Shortlisted applicants are invited to pitch their idea to the Velocity team and receive feedback.
  4. Program Onboarding: Accepted startups gain full access to Velocity’s programs, including workspace, funding, and mentorship.

This process is designed to ensure that only the most promising startups gain entry, ensuring a high level of peer-to-peer interaction and mentorship within the Velocity ecosystem.

Apply to Velocity Now


Velocity Ecosystem and Community

Velocity’s ecosystem extends far beyond its incubator. As part of the University of Waterloo, Velocity connects startups with a powerful network of resources, mentorship, and investors.

Key Ecosystem Features:

  • Access to University Resources: Startups benefit from Waterloo’s extensive research facilities and talent pool. The University’s reputation as a global leader in engineering and computer science creates a rich environment for innovation.
  • Mentorship Network: Velocity’s vast network of seasoned entrepreneurs, industry experts, and technical advisors provides invaluable guidance at every stage of a startup’s journey.
  • Investor Network: Through Velocity, startups gain access to an extensive network of venture capitalists, angel investors, and accelerators. This support is critical in helping companies secure the funding necessary for growth.
  • Global Partnerships: Velocity facilitates connections with international partners, enabling startups to explore new markets and scale their businesses globally.

The Velocity ecosystem is a dynamic, interconnected community that fosters innovation and collaboration, ensuring startups have the support they need to succeed.

Learn More About Velocity’s Ecosystem


Benefits of Joining Velocity

The advantages of joining Velocity extend far beyond just financial support. Startups at Velocity benefit from an array of resources designed to foster rapid growth and innovation.

Key Benefits:

  • Access to Capital: With non-dilutive grants and connections to venture capital firms, startups can secure the funding they need to grow without sacrificing equity.
  • World-Class Facilities: Startups have access to cutting-edge labs, office space, and specialized equipment, particularly beneficial for biotech and hardware companies.
  • Mentorship and Support: Velocity offers personalized mentorship from industry veterans, providing strategic guidance and advice tailored to each startup’s unique challenges.
  • Network of Innovators: Entrepreneurs gain access to a thriving community of innovators and like-minded individuals who are all striving to build the next big thing.

Joining Velocity not only provides the tools for success but also connects startups with a network that can propel them to new heights.


Frequently Asked Questions (FAQs) About Velocity

  1. What industries does Velocity support?
    Answer: Velocity supports startups in technology, biotechnology, hardware, and sustainability, with a focus on innovation and growth.
  2. How much does it cost to join Velocity?
    Answer: Velocity offers free services to University of Waterloo students and alumni. Certain programs may have specific application requirements.
  3. What stage of companies does Velocity support?
    Answer: Velocity focuses on early-stage startups, including those in the ideation phase, as well as startups preparing to scale.
  4. Does Velocity offer funding?
    Answer: Yes, Velocity offers non-dilutive grants and helps startups connect with investors through its network.
  5. Can non-students apply to Velocity?
    Answer: Velocity’s primary focus is on University of Waterloo students and alumni, though some programs may be open to external applicants.

Call to Action (CTA)

Looking to scale your startup? Apply to Velocity today to gain access to mentorship, funding, and the world-class resources of the University of Waterloo. Whether you’re working on cutting-edge technology or developing innovative biotech solutions, Velocity can help take your startup to the next level.

Apply to Velocity


By blending inspiration, practical advice, and access to a robust entrepreneurial ecosystem, Velocity continues to be a driving force in Canada’s startup landscape. Entrepreneurs looking to disrupt their industries and scale rapidly will find an ideal partner in Velocity.

Additional Resources

For those looking to dive deeper into the world of tech and entrepreneurship, we recommend checking out the following resources and links:

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