CONVERSION RATE OPTIMIZATION
MASTERCLASS
Boost Your Website’s Conversion Rates
Start getting Best-in-class Results from optimization
The Conversion Optimization Masterclass will teach you the methodologies and processes needed to get more wins and bigger wins.
You will develop in-depth knowledge in conversion optimization (driving growth without spending more) and learn processes that you can replicate across any web property
Learn a systematic, repeatable process
True conversion optimization is not about guesswork or running random tests. It’s a process. It’s what separates wannabes from conversion pros. Amateurs think in terms of tactics, while the pros uncover the real issues by following a proven methodology.
After this program, you’ll be able to systematically identify all the places where a website is leaking money, figure out exactly why, create data-backed hypotheses, run tests for learning, and improve your customer theory.
COURSE BENEFITS
Master conversion research
80% of CRO results come from research. You’ll learn all about qualitative and quantitative research – topics like digital analytics, mouse tracking, eye tracking, and user testing
Become a pro at testing
You will learn about proper testing statistics, managing the testing process, and A/B testing strategies that get results.
Optimization goals
"optimization" is the discipline of applying advanced analytical methods to make better decisions. Under this framework, business goals are explicitly defined and then decisions are calibrated to optimize those goals. The methodologies have a long record of success
Statistical learning
Ensuring results are repeatable by employing a wide array of statistical methodologies. Variable selection, validation testing, simulation, control groups and other techniques together help to distinguish true effects from chance events.
The Conversion Rate Optimization Masterclass Training Program
This is a comprehensive conversion optimization training program that will give you the skills and know-how to deliver consistent revenue gains on any website you work on. Conversion rate optimization is a system for increasing the percentage of visitors to a website that convert into customers
Get access to Conversion Optimization Secrets
RSVP!
Become an expert in Website Conversion Rate Optimization. Master the art of a systematic, repeatable framework that consistently increases conversion rates on landing pages, microsites, and entire websites
CRO Masterclass
Boost Your Website's Conversion Rate
What Startup Coach Students are saying:
anyone launching a business should take this course
Whether you’re new to - or a veteran of - online marketing, Craig Major’s Growth Hacking Course is full of cutting edge tips, tricks, and (of course) hacks to build your brand into an empire. Craig brings an incredible depth of industry experience into his course, for pennies- comparatively. It’s really a no brainer: anyone launching a business should take this course.
ANTOINETTE MARIE // ASSOCIATE WORLD VISION CANADA
the session was amazing
I had a chance to attend your growth hacking workshop, i would like to say that the session was amazing there were a lot of things to know about and to work on. Now i really have a great insight on how growth hacking should be conducted when you are working in a start up with minimum fund but expect maximum results. I would really recommend the workshop to any one who has a start up or are starting out with an idea.
NEEL PATEL // CO FOUNDER - KLIPPERS
Conversion Rate Optimization
Masterclass
Overview
Conversion rate optimization seeks to increase the percentage of website visitors that take a specific action (often submitting a web form, making a purchase, signing up for a trial, etc.) by methodically testing alternate versions of a page or process.
In doing so, businesses are able to generate more sales without investing more money on website traffic, hence increasing their marketing return on investment and overall profitability.
01
Foundations
Optimizers need to know a lot about a lot. This covers the fundamentals one needs to know before optimizing anything.
- CRO foundations
- Conversion copywriting
- Design & UX
- Persuasion & online psychology
- Best practices of high-converting websites
- Principles of persuasive design
- Intro to digital analytics
- Data-driven attribution
02
Conversion Research
Assess current situation, collect and evaluate data, identify problems and opportunities.
- Using Research to identify issues
- Heuristic analysis
- Digital analytics
- User testing
- Survey design
- Qualitative research
- Data-Driven user personas
- Mouse tracking
- Eye tracking
- Conducting a Google Analytics audit
- Using analytics to find conversion opportunities
- Google Tag Manager
03
Testing Strategies
What to test? How to prioritize? How to run tests? When to stop tests? How to analyze results?
- A/B testing statistics
- A/B testing mastery
- Common testing mistakes and how to avoid them
- How to run tests: from hypotheses to stopping rules
- Prioritizing tests: how to decide what to test next
- Validity threats: what can skew your test results
- Testing QA
04
Optimization Strategies
Optimization is more than just testing. You need to know every aspect of the full customer journey before you can influence it.
- Managing a redesign
- Optimizing for B2B
- Customer value optimization
- Landing page optimization
- Creating a segmentation strategy
Craig Major // Instructor
The Startup Coach runs the largest startup community in Canada, is the host of the Startup Talk, Toronto's Startup Podcast, and runs the Startup Launch Accelerator program. Craig has mentored over 500 startups, and helped over 20,000 through TorontoStarts educational programs and events.
He is Toronto's Growth Hacker, Entrepreneur mentor, and prolific speaker on product market fit and startup growth.
Craig Major, The Startup Coach
Join Over 3,000 Happy Customers
After literally the second slide...I had gotten the value of what I paid.
After literally the second slide of Craig’s powerpoint presentation of his ‘Growth Hacking’ workshop, I already felt I had gotten the value of what I paid. Either I’m that great of a learner – or his shit is legit. His presentation was intense and fully packed with immediately useful tips – literally every slide had a point or message.. there was no filler. My brain is so amped and I feel super motivated to apply some of the techniques presented about.. I can’t wait to see the results for my business!!
IRENE YEUNG // FOUNDER LASH THERAPEUTICS
by far the most informative and relevant.
Thank you very much for an insightful seminar! I’ve attended several similar seminars and yours’ is by far the most informative and relevant.
FIONA SU
it was awesome!
I attended the growth hacking crash course with Craig and it was awesome! It was a very open environment as he encouraged us to bounce ideas off each other which was very effective. I would definitely recommend this course to anyone seeking to grow their business or take it to the next level. The three hours go by way too quick so be sure to take advantage and more importantly take notes!!
Amaal Samji // Co-Founder Craft Tapp
The Best Time to Start Getting More Conversions is Now!
Get more sales and bigger wins through optimization and testing
Start Selling More
Boost Your Website's Conversion Rate
100%
MONEY BACK GUARANTEE
100% Satisfaction Guarantee
You are fully protected by our 100% Satisfaction-Guarantee. If you don't increase your conversion rates within 3 months of implementing the tools and techniques in this course, just let us know and we'll send you a prompt refund.
Craig Major, The Startup Coach
Copyright 2019, TorontoStarts