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​TorontoStarts presents “Brand Positioning: How to position your brand for marketing and sales success” with Mark Evans.

A look at the how to of brand positioning, where your brand should be posistioned.  What it means and why it is crucial for marketing and sales success.Mark Evans is the principal with ME Consulting, which helps fast-growing B2B technology companies drive more leads and customer engagement through brand positioning, strategic planning, and amazing content.Mark is the author of Marketing Spark, a book that provides entrepreneurs with strategic and tactical guidance to embrace the power of story-driven marketing.He blogs at markevan.ca/blog and publishes a weekly newsletter that features curated content about marketing and sales.Find Past Videos here Startup Launch Online Series Check out TorontoStartsJoin The Startup Book Club, Get the Books, Get access to The Book Club Discussion GroupStaring A Business in Ontario: A Resources Guide For Entrepreneurs, Startups, and Scaleups

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