TorontoStarts and SongBird Marketing Communications "Marketing Maters Series: The 4P Marketing Mix" with Trevor Shorte
Trevor takes us through the 4Ps of marketing as a model for enhancing the components of your "marketing mix" – the way in which you take a new product or service to market. It helps you to define your marketing options in terms of price, product, promotion, and place so that your offering meets a specific customer need or demand. How do you apply this to your startups marketing plan.
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