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October 30, 2020

Buying Leads From Facebook with Marcus Dickinson

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Show Notes

Buying Leads from Facebook with Marcus Dickinson

Buying Leads from Facebook is something every entrepreneur should consider.  TorontoStarts and the How To Project present “Buying Leads from Facebook with Marcus Dickinson”.​Marcus takes us through the steps to use facebook to buy leads for your business what works and what doesn’t in his straight forward no nonsense style. to help with your lead generation strategies buying leads from Facebook with Pay Per ClickMarcus, has worked with a variety of industry giants including Cossette Communications, Fuel Advertising, Taxi and other creative advertising agencies, to working with Aecon, Amherst Crane, Veridian and other construction and utility corporations, to helping financial institutions such as ScotiaBank & Royal Bank, to streamlining media giant Rogers, the systems that Marcus and team implement have proven industry agnostic.

Lead Generation Strategies Buying Leads From Facebook 

Chapters / Timecode markers Jump to the topic your interested in on Youtube:

  •  3:14 Why Facebook? 
  • 4:07 The Difference between a millionaire and a Billionaire 
  • 5:04 Facebook Stats  
  • 6:30 Cost to reach 1000 people on different platforms 
  • 8:39 Facebook has 10,000 points of data on their average user
  •  9:50 When to use Facebook ads, google ads, or LinkedIn ads
  •  11:30 The Three parts of an ad
  •  13:00 Building a traffic avatar or audience avatar together
  •  25:44 Facebook Ad Targeting
  •  19:15 The Anatomy of Facebook Ad Manager
  •  31:49 Facebook split testing feature sucks so what do you do?
  •  36:08 Cold Audience Targeting
  •  41:45 What is a realistic audience size for an ad?
  •  42:55 After the ad Getting to Your Client Avatar
  •  45:09 Creating a look a like / custom audience
  •  50:00 Targeting Businesses on Facebook vs LinkedIn
  •  54:44 Summarizing the Strategy
  •  56:50 Q&A

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